2022

Colour studio

colour

Colour in Practice - NGV

Colour in Text

"Colour must be thought, imagined, dreamed..."

—— Gustav Moreau, 1893

Corporate Brand Refresh

I re-designed the chromatic colour of Sony, which is a brand involved in electronics products. The rainbow palette gives a sense of joy, and I wish consumers could also enjoy using Sony’s products and connect this enjoyment with their using experience. Colours in spectrum advertisements also suggest that their products are capable of displaying a range of colours accurately. PlayStation is a type of video game console by Sony, and I made one poster for each of the control icons inviting the viewers to start a game on this device. The different kinds of colours of those icons imply all kinds of games that are offered on PlayStation and the amazing experiences in playing the games. The posters work best at night as the lighting is attractive in dark and makes viewers expect to be in the world of games.

Colour A to B

2022

Colour studio

colour

Colour in Practice - NGV

Colour in Text

"Colour must be thought, imagined, dreamed..."

—— Gustav Moreau, 1893

Corporate Brand Refresh

I re-designed the chromatic colour of Sony, which is a brand involved in electronics products. The rainbow palette gives a sense of joy, and I wish consumers could also enjoy using Sony’s products and connect this enjoyment with their using experience. Colours in spectrum advertisements also suggest that their products are capable of displaying a range of colours accurately. PlayStation is a type of video game console by Sony, and I made one poster for each of the control icons inviting the viewers to start a game on this device. The different kinds of colours of those icons imply all kinds of games that are offered on PlayStation and the amazing experiences in playing the games. The posters work best at night as the lighting is attractive in dark and makes viewers expect to be in the world of games.

Colour A to B

2022

Colour studio

colour

Colour in Practice - NGV

Colour in Text

"Colour must be thought, imagined, dreamed..."

—— Gustav Moreau, 1893

Corporate Brand Refresh

I re-designed the chromatic colour of Sony, which is a brand involved in electronics products. The rainbow palette gives a sense of joy, and I wish consumers could also enjoy using Sony’s products and connect this enjoyment with their using experience. Colours in spectrum advertisements also suggest that their products are capable of displaying a range of colours accurately. PlayStation is a type of video game console by Sony, and I made one poster for each of the control icons inviting the viewers to start a game on this device. The different kinds of colours of those icons imply all kinds of games that are offered on PlayStation and the amazing experiences in playing the games. The posters work best at night as the lighting is attractive in dark and makes viewers expect to be in the world of games.

Colour A to B